Web Analytics and Reports Specialist

Core responsibilities

• Supports the analytic and assessment efforts for a portfolio of multilingual news/current affairs websites. 

• Responsible for preparation of reports and briefings summarizing performance of online content (including audience reaction).

• Works with a team to respond to requests from a variety of stakeholders for insights, information, and curated data sets.

• Composes brief written summaries of key findings, audience reactions, or media mentions.

• Applies web analytics and social media measurement best practices. 

• Makes recommendations for developing or improving a range of different reports.

Required Skills/Qualifications

• Knowledge of social media and web metrics analysis tools (e.g., Google Analytics, Facebook Insights, backlink analysis, etc), and commonly used business intelligence tools (e.g., Tableau, Qlik).

• Knowledge of online marketing analysis and management tools (Google Ads, Facebook Ads, etc).

• Basic familiarity with online publishing and content management systems (WordPress, Drupal, etc)

• Comfortable gathering or exporting data sets, filtering data, and generating data visualizations.

• Comfortable using standard productivity tools including MS Office.

• Bachelors degree and 03 years of relevant experience.

Preferred Skills/Qualifications

• Familiarity or interest in international affairs and news

• Familiar with online marketing and SEO/SEM strategies 

• Foreign language skills in Middle Eastern or Central Asian languages

• Exposure to or knowledge of any programming languages 

• Masters degree

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